SEAT NORWAY

ROLE

LEAD UX & UI CONSULTANT

DESCRIPTION

SEAT NORWAY

In 2018, Seat landed in Norway within its international expansion strategy, the automotive brand wanted to take advantage of the digitalization of the country to market their products exclusively online. The online store, however, is reinforced by the opening of exhibition centers, as well as service shops.

 

This website is an online eCommerce platform that allows users to buy a car with just five clicks available 24/7. Once the desired model has been chosen, customers must select the finish, the engine, the color, and the optional equipment. After that users only have to complete the purchase. The operation does not last more than ten minutes.

 

My Role:

• Wireframe design

• User flows

• Visual layer

• Creating a new style guide