PLAYSTATION 4 & 5

FIRST TO GREATNESS!

CLIENT: The Famous Agency LA for SONY'S PLAYSTATION

Working with Kenichiro Yoshida, the PlayStation Team, and The Famous Agency, we optimized the user flow for video submissions to build buzz after the PS4 launch. We revisited the UI for PS5.

Achievement

Starting just two months before the PS5 launch, Mr. Davila (Team's Lead Researcher) and Dolph led agency and internal teams to create high-fidelity prototypes and A/B tests, then develop a functioning beta. The project involved:

• Streamlined goals and design to achieve an aggressive launch date

• Design that supported a strong market penetration strategy

 

Other Achievements

• New design increased conversions via a strategy to incentivize gamers to participate in challenges in return for the perceived value of batches. Using psychology methodologies like the Pain/Pleasure principle and the Pareto Principle.

PS5 Achievements

Quadrupled user base by encouraging new targets – including college students – to beta test PS4 and new Playstation App features to generate buzz.

After the launch of the PS5, we revisited strategies used for PS4, and they still held as best practices and increased engagement by another 300%!