FASHION MALL

LEAD UX & UI CONSULTANT

ONE STOP PLUS

Seasonal trends. Compelling content. An industry pioneer in eCommerce, OneStopPlus.com, is an online fashion mall that promoted its brand through a quarterly digital magazine. The design focused on strong typography and beautiful imagery, capturing users’ attention and ultimately driving them to buy.

GOALS:

Empower plus-size consumers by encouraging them to embrace their body through an upscale rebrand. Redesign the eCommerce website to elevate its usability and overall shopping experience, create a quarterly digital magazine with editorial content, and develop incentives to purchase with promotions and a spot in fashion week.

ROLES:

• Onsite research

• Incremental updates with a CMS

• Rebrand site image

• Interface design

• Art direction for photo shoots

• Seasonal campaign concepts

• Editorial design

• OSPMAG—digital magazine creator

• Promotional launches

• Social media campaigns

• Email marketing