KELLOGG'S

Kellogg's VR Experience
Challenge

Breakfast was the perfect moment to engage kids, inviting them to build the cardboard headset and download the free app. This was about finding the right mix of technology, content, and moments.

 

Solution

We based our VR app on the Google Cardboard project guidelines to create the user experience and wire-framing. We also tested with kids and designed a minimalistic UI to highlight the content. We created the whole cardboard packaging for the cereal box, shot the 360-degree videos, and finally won an AXIS award for the best digital experience and use of videos.