TEAM MEMBER
GIOVANY DAVILA
LEAD UX RESEARCHER & UX DESIGNER
Lead UX Researcher/UX Designer for PS5, Kraft-Heinz, and more...
In my role at URA Productions Inc. and for the past six years, I’ve conducted intensive research on a multitude of projects including but not limited to a case study validating whether the previous UI for the PlayStation 4 could be repurposed for the launch of the PlayStation 5. The team at “The Famous Group” and I designed a research plan for the project by creating qualitative questionnaires and quantitative surveys using third-party external tools to identify UX pain points and communicate solutions to critical stakeholders. Results showed that minor changes increased adoption by as much as 300%.
PORTFOLIO Samples:
Research SAMPLES:
SKILLS
A Passionate Problem-Solver
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Figma Expert
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Highly professional, with the ability to deliver solid work on tight schedules
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Ability to quickly learn and adapt in a fast-paced, highly interactive environment
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The ability to meet ambitious deadlines and deliver high-quality work on schedule, including quickly turning around study plans and reports
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Strong understanding of the usability differences between pervasive devices and platforms (electronic toll systems on highways; tracking applications. —e.g., smart devices, phone, tablet, desktop, Android and IOS)
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Demonstrable understanding of UX research methodology, usability heuristics and human-centered design
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Expert-level proficiency in TechSmith tools (or other enterprise-wide usability testing software application) as well as remote-testing techniques
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Demonstrable knowledge, experience in and passion for web user-centered design practices
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Excellent written, verbal and visual communication skills, including the ability to visualize key research insights/data
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Maintains professional knowledge and experience
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Strong attention to detail
