BANK OF AMERICA
ROLE
LEAD UX RESEARCHER - GIOVANY DAVILA
DESCRIPTION
BANK OF AMERICA
Consumer mobile banking apps for iOS and Android devices
OBJECTIVE
Enable customers to perform everyday banking transactions such as view account balances, pay bills, transfer money, and deposit checks on mobile handsets and tablet devices.
Ensure that the UX/UI is engaging yet efficient while minimizing user effort and potential error conditions.
PROCESS
User Research > Comparative Analysis > Task Flow Diagrams > Whiteboard Sketching > Lo/Hi Fidelity Wireframes > Prototyping > User Testing
SOLUTION
The design prioritizes displaying only essential features/functionality of primary tasks while eliminating extraneous elements to minimize visual clutter.
Additionally, performing any transactional task requires minimal effort entailing a few swipes and screen taps.
RESULT
Users have responded positively to the ease of use and ability to quickly view relevant data while completing transactions without unnecessary visual distractions.
