PLAYSTATION 4 & 5

ROLE

LEAD UX & UI CONSULTANT

DESCRIPTION

FIRST TO GREATNESS!

CLIENT: The Famous Agency LA for SONY'S PLAYSTATION

Working with Kenichiro Yoshida, the PlayStation Team, and The Famous Agency, we optimized the user flow for video submissions to build buzz before and after the PS4 launch. We revisited the UI for PS5.

 

Achievement

Starting just two months before the PS4 launch, Dolph led agency and internal teams to create high fidelity prototypes, A/B test, then develop a functioning beta. The project involved:

• Streamlined goals and design to achieve aggressive launch date

• Design that supported a strong market penetration strategy

 

Other Achievements

• New design increased conversions via a strategy to incentivize gamers for participating in challenges in return for the perceived value or batches. Using psychology methodologies like the Pain/Pleasure principle and the Pareto Method.

 

PS5 Achievements

Quadrupled user base by encouraging new targets – including college students – to beta test PS4 and the First To Greatness App and generate buzz.
We revisited years later with the launch of PS5, and the strategies still held and increased engagement by another 300%!