BANK OF AMERICA

ROLE

LEAD UX & UI CONSULTANT

DESCRIPTION

BANK OF AMERICA

Consumer mobile banking apps for iOS and Android devices

 

OBJECTIVE

Enable customers to perform everyday banking transactions such as view account balances, pay bills, transfer money, and deposit checks on mobile handsets and tablet devices.

 

Ensure that the UX/UI is engaging yet efficient while minimizing user effort and potential error conditions.

PROCESS

User Research > Comparative Analysis > Task Flow Diagrams > Whiteboard Sketching > Lo/Hi Fidelity Wireframes > Prototyping > User Testing

 

SOLUTION

The design prioritizes displaying only essential features/functionality of primary tasks while eliminating extraneous elements to minimize visual clutter.

 

Additionally, performing any transactional task requires minimal effort entailing a few swipes and screen taps.

 

RESULT

Users have responded positively to the ease of use and ability to quickly view relevant data while completing transactions without unnecessary visual distractions.